TerraCottem NV :

• Will do more profitable business.
• They do not have to worry anymore about price erosion through humanitarian projects.
• Big, natural market will be developed.
• New market of horticulture could be opened.
• RISK: market development not properly done, which will make it harder next time to step in again.

Distributor

• Gets an interesting area for developing the market.
• Can make a nice profit, if he achieves to develop this market. (Layer 2)
• Can expand easily, huge NGO market is a prospect. (Layer 3 and 4)
• RISK: if he doesn't succeed his loss will run into 1 to 2 million CFA ( 3000 EUR)

Retail distributor – Professional garderner

• Takes with him another product on which he makes a margin.
• Sell more work volume
• Expands his normal market, because existing gardens add up into the existing market.
• = horizontal and vertical diversification
• RISK: none, if he does his job like it should be done.

Municipality

• Lower water invoices
• Are interested to keep more water for their growing cities
• Will have a more livable city with more green for less money

Governement

• Has a means to develop food production with lower dependency from the outside.
• Has a means to fight against poverty and desertification.
• Less risk of hunger when rainy season is too short.

NGO

•  Can reach their goals with market means, so less money to invest
•  Less risk on destroying their results by short rainy season.

Farmers - families

• Less dependant on NGO's, can take the future in their own hands
• Can develop their income.
• Less vulnerable for short rainy seasons
• Can lenghten the vegetable season, and get better prices in this way.
• Can grow vegetables, also in difficult circumstances.